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ISBN 978-3-8439-0259-5

72,00 € inkl. MwSt, zzgl. Versand


978-3-8439-0259-5, Reihe Wirtschaftswissenschaften

Michaela Graf
Revenue Management for Strategic Alliances with Applications to the Airline Industry

163 Seiten, Dissertation Universität Duisburg-Essen (2011), Softcover, A5

Zusammenfassung / Abstract

An airline has to decide whether to accept an incoming customer request for a seat in an airplane or to reject it in hope that another customer will request the seat later at a higher price. Within strategic alliances of airline partners this decision problem grows more complex. The presented work develops an option-based capacity control method, which dynamically decides on the acceptance or the rejection of customer requests to maximize the combined revenue of the alliance partners.